Elizabeth Chong being the nice person and cat (and dog) lover she is, brought a calling gift to my house. She told my mom it is Meow's Ah Phian in Hokkien; meaning cat's opium. Haha.
In Chinese it is known as cat mint or catnip in English. It is really addictive like a drug to cats, it seems. When I was out, my cat Nga Nga raided the pouch, tore it and ate half of it. But then, he is a compulsive glue sniffer all along and has always been attracted to any glue smells such as adhesives on envelope flaps and stamps. He even licked a jar of Tiger Balm once.